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Lone Star Direct is pleased to announce our new division, dedicated to providing our clients
"relationship marketing" tools and services. Our firm will work with businesses that are
looking for ways to "reach out and touch" their clients, increase repeat business, gain
general referrals and raise awareness of their business name, products and services. What is
relationship marketing? It is the process of establishing and maintaining a personal relationship
with clients or customers through regular and personal contact. Direct marketing, whether through telephone,
traditional mail or the Internet, is an especially effective way to manage
this process. Database technology today enables efficient, personal and
two-way communication between a company and its customers. Through mass
media and database technology, a company can extend the local relationship
to the international marketplace.
As Lone Star Direct is in the business of helping businesses effectively
contact their customers and prospects, it seems only natural to integrate a
relationship marketing component into our full-service direct mail firm.
Please feel free to call Lone Star Direct at (800) 785-9681 for more
information or if you would like to discuss establishing a relationship
marketing program at your company.
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